NSPCC (Direct Mail)
Break the Silence: Uniting Against Child Abuse
I was asked to produce direct mailing piece for the NSPCC. The brief was to raise awareness of child abuse and write something that people would want to read. This was hard but very rewarding work! One of the key elements was a 'game' - so people could interact with the way I presented information - it wasn't just an informative brochure!
