Spendy Creatives (Contract Work - Made With Love)
BACKGROUND
General lifestyle attitudes: they like spending time with others / their family and enjoy the finer things in life. They feel good about their lifestyle and generally have a positive outlook when it comes to their life, also having lots of hobbies / interests.
With ingredients, they like to have a well-stocked cupboard and tend to buy seasonally, locally, and fresh where possible. They are forward thinking when it comes to food ‘ethics’ and recycling.
OPINIONS ON BAKING
They are most likely to have made a chocolate cake recently.
Baking from scratch helps them feel like a ‘better book’, are delicious and everyone in the family loves them when they’re made. For dessert mixes, the view is that they’re quick and easy with minimum planning.
STATISTICS
Reasons for baking:
to share quality time whilst eating - 72%
to create something full of flavours - 64%
to make something extra delicious - 62%
55% like to buy locally and sustainably
65% like to buy French ingredients where possible
51% prefer to buy organic ingredients where possible
52% use online sources to get inspiration for baking
51% Female 49% Male
